Where goodness reaches its peak
Awj is a house of expertise working with government, development and non-profit organisations to understand challenges from a systemic perspective, design solutions, build capabilities, and support delivery and measurement — strengthening the quality of interventions and the sustainability of their impact.
Why Awj?
Today's major issues demand treatment that goes beyond fragmented services and simple solutions. Institutions need an integrated model that brings knowledge, design, capability building, delivery and measurement into one path — and a partner who builds the solution with them and activates it in its real context.
We understand compound relationships
We read the relationships between people, institutions, society, technology and the economy, and pinpoint the roots of the challenge and the points of influence.
We identify the real needs
We build solutions with stakeholders and target groups, and test and learn from them before scaling.
We produce inspiring insights
We support delivery, invest in knowledge, measure results, and turn them into insights that sustain solutions.
About Awj
Awj took shape over years of accumulated expertise in solution design, innovation, capability building, delivery and knowledge production. These strands came together as one system that translates development issues and priorities into initiatives, programmes and models that can be applied, measured and sustained.
How does Awj work?
We work with our partners through five connected stages that move from diagnosing reality to a solution that can be applied, measured and improved:
- We understand the challenge and its context.
- We design the solutions and interventions.
- We build the systems and partnerships.
- We activate the solution and support its delivery.
- We measure results, learn and improve.
Our achievements
Our domains
Awj works across six synergistic domains in order to address institutional and societal complexity and to design useful, sustainable solutions from a comprehensive perspective. Each domain carries its own capabilities, and each connects to the others through one methodology.
Our capabilities
Awj's capabilities are the tools and methodologies it employs across its domains, bringing together research, design, delivery, learning and technology — securing the coherence of solutions, the quality of their construction and their fitness for application and development, to offer integrated solutions matched to the nature of compound issues.
Partners in success
We are proud to work with governmental, developmental, private, non-profit and international institutions, within relationships built on trust, complementary expertise and the making of impact.
